The television industry in India is very diverse and produces thousands of programs in many of the Indian languages. More than half of all Indian households own a television.[1] As of 2016, the country had over 857[2] channels of which 184 were pay channels.[3][4] The Hindi, Tamil and Telugu language television industries are by far the largest television industries in India.
Online video streaming, also known as Over-the-top (OTT) services like Netflix, Amazon Prime Video, Hotstar, ZEE5 and others, gained popularity in India after 2015. It created a threat to the Indian television industry. TV viewers has to follow the schedule of TV channels to watch their favorite programs. On the other hand, OTT service providers allows its users to watch their favorite content whenever they want. Moreover, penetration of Internet access in India helps OTT users to access the content from anywhere. This convenience of OTT has helped it to gain popularity among the young internet users in India. The usage of OTT was significantly increased during the national lockdown period (From March 2020 onwards) after the COVID-19 outbreak in India. More people began to watch OTT platforms for foreign content and their spent on TV was significantly reduced.[17]
Television Industry In India Pdf Freel
Broadcast Audience Research Council (BARC) India is an industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. It currently measures TV Viewing habits of 183 million TV households in the country, using 30,000 sample panel homes. This will go up to 50,000 in the next couple of years, as mandated by the Ministry of Information & Broadcasting (MIB). 2ff7e9595c
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